Cloud CRM can be defined as a CRM software in which both the application and data are held and hosted on the server provided by the company that provides the CRM solutions in a particular data center that one can access through an internet browser. As per the operations and the nature of the technology, cloud CRM uses different terms such as cloud-based CRM, online CRM, Web CRM, and Software-as-a-Service (SaaS) CRM.
Cloud-based CRMs differ from conventional CRMs in various aspects:
Conventional CRMs take a ton of time to get installed and begin functioning and, in terms of framework, are highly complex. As opposed to them, cloud-based CRM is an effortlessly operable and installable piece of technology.
Compared to conventional CRMs, cloud-based CRMs are awfully cost-effective and do not require upfront maintenance costs, which is an absolute necessity for using traditional CRMs.
In terms of accessibility, cloud-based CRMs fare way higher than conventional CRMs as cloud-based CRMs are accessible from anywhere and everywhere. In contrast, the user can access the on-premise CRMs solely from a particular location or IP address.
Herein, we shall try to explore seven core benefits of cloud-based CRM.
- Customization –
One of the most convenient aspects of cloud-based CRMs is how effortlessly customizable they are. Cloud-based CRM software provides the user with the utmost convenience to make the software serve the unique requirements of a particular user by customizing it as per the user’s need. For instance, BUOPSO provides the sheer convenience to the user to customize the CRM as per their personal needs and business framework.
- Mobility –
Because the cloud-based CRM, as the name suggests, is based on cloud computing, making the software quite mobile in terms of usage. The user/s can operate and engage in the functioning of the CRM software through easily downloadable applications that one can host on popular app stores such as google play store, Apple app store, etc. BUOPSO, an emerging CRM solutions company, is also planning to launch an application that would serve similar purposes in making its top-notch, high-octane CRM service mobile for the client.
- Automatic Upgradation –
As the software is cloud-based, the CRM system is accessible to automatic updates instead of the on-premise CRM software that needs regular intervention to keep them updated.
- Option to scale –
All businesses aspire to scale at an ever-growing pace. No business wants to cater to only a limited number of clients. No company would refuse if asked if it would like to sell its product or services worldwide. But with growing pace emerges the requirements of varied kinds and creed. And one of them is software that can complement a business’s size and serve one according to one’s unique needs.
When a business grows, one of the first urgent needs to begin surfacing is suitable CRM software. And because cloud-based CRMs are easily customizable and a third party handles the data, it allows growing businesses to escape the hassle of indulging in the complexities of burgeoning data and its management. That’s how cloud-based CRMs are way more scalable than the on-premise CRM systems, which compels the company to bear the burden and the responsibility to manage and carry it well, solely on the company itself.
- Integration –
Ever bought an iPhone for the first time and realized that Bluetooth is something that you may miss? Of course, later you might have found other alternatives, but the disappointment one feels about not being able to integrate a piece of tech with your preferential instruments or software is real. Cloud-based CRMs have ensured to accommodate you in this regard.
Cloud-based CRMs can be smoothly integrated with several programs that makes the experience of using the software quite user-friendly.