If you’re trying to build your business, one of the most important things you can do is get people to respond to your marketing.
- Build rapport with prospects by using less formal channels
You’ve been emailing back and forth with a prospective customer, but they still haven’t responded to your last few emails. It seems like they’re not interested in moving forward, so you decide to send them a text. They finally respond! They’re just busy, so they haven’t had a chance to get back to you.
You’ve got a significant lead on a prospective client, and you want to turn it into an opportunity. The first step is to build some rapport over the phone or in person. The best way to do this is to use a less formal channel than a formal sales call. This gives the other person a chance to get to know you better, which will help them feel more comfortable working with you.
- Provide valuable information
Always start by providing valuable information to the prospect. This creates rapport and makes the customer feel like you know what you’re talking about. You can use this to your advantage by asking questions that relate to your provided information. This shows that you’re paying attention, which builds trust and makes them more likely to listen to you.
You’ve spent time researching the company, and now it’s time to build rapport with the prospect. Cold calling can be an intimidating prospect, but it doesn’t have to be. To build rapport with your prospect, you need to provide valuable information so he has something to think about. This allows you to build a connection with your prospect, which is key to closing the sale.
- End every conversation with a next defined step every time
Building a sales pipeline is the first step towards generating more sales. But the second step is turning that pipeline into actual sales. The best salespeople understand that the key to generating more sales is making more calls and having more conversations with prospective customers. But the best salespeople don’t stop at having more conversations.
- Don’t follow up too often
It can be tempting to keep sending follow-up emails or phone calls to potential customers once you’ve generated some initial interest. Unfortunately, this will often result in your potential customer getting annoyed and not responding, rather than them saying yes! Instead, follow up only when necessary, and always try to get them to respond to you first. This way, you’re building a relationship of trust with them, and they’ll be more likely to say yes to your request.
- Be persistent
No matter how good your marketing or sales pitch is, you won’t get a response if a prospect doesn’t respond. This is where persistence comes into play. Diligence is making repeated attempts to connect with the prospect until you finally get a response. It’s not easy, but you can significantly increase your response rate with a small amount of effort and patience.
Persistence is a key part of sales. When you keep showing up and pursuing a prospect, eventually they will make time for you. This doesn’t mean being annoying or overwhelming them, it just means being willing to keep showing up and being yourself. If a prospect isn’t responding, don’t take it personally.
- Contact as soon as possible
When you’re trying to generate new leads, the last thing you want is to have your lead generation efforts fall on deaf ears. A cold email or voicemail message that goes unanswered is a failure; the same is true when you leave a voicemail and don’t hear back from the person within a day or two. Don’t let your lead generation efforts fall victim to this common mistake. Instead, use your communication skills to identify the best way to get in touch with your prospects and build a rapport with them.
When you’re trying to get in touch with a prospect, don’t wait until the last minute. Instead, set aside a little time in your schedule to get in touch with the prospect. By setting aside a block of time each day to follow up with prospects, you’re far more likely to get a response from them.
- Create a sense of urgency
In sales, urgency is one of the most powerful tools you have in your arsenal. When you create a sense of urgency to respond to you, you can turn even the most disinterested prospects into people who want to work with you. This is a great way to get the person you’re emailing to respond to you right away, without having to try to force them into a conversation. This is also a great way to keep the momentum going when you’re trying to build a relationship with a new prospect.
The next time you’re trying to get in touch with a potential client or customer, try creating a sense of urgency in your copy. For example, instead of saying “Call me to schedule an appointment,” say “Call today to schedule your appointment” or “Call today to get your spot” in a text message. This will get the prospect to respond to you instead of making you chase them. It also works in sales letters to get people to respond to your offer instead of ignoring it.
- Use multiple communication channels
People respond more positively to communication from a face-to-face conversation than one coming from an email. The same holds true for when you’re trying to build a relationship with a potential customer over the phone. You’ll get better results by using multiple communication channels to get a prospect to respond to you than just one.
Prospects can respond to your emails, calls and messages in a variety of ways. Some will reply immediately, others might need a bit more time. Therefore, it’s important to use multiple communication channels when contacting a potential customer.
- Reinforce Value Proposition
Your value proposition is the reason why people should buy from you instead of your competitors. The value proposition is the main part of your copy that you should be spending time on. You should tell people why they should buy from you and not your competitors and can also reinforce your value proposition in different ways.
It would be best if you found ways to stand out from your competitors, and the best way to do that is by finding a unique value proposition that your prospects can’t live without. This step aims to find ways to reinforce the value proposition to your prospects to get them excited about it and to remind yourself of why you’re selling the solution in the first place. This is a long-term play and needs to be repeated repeatedly until it sticks.