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Importance of Lead Routing

What is Lead Routing? Lead routing is the process of directing leads to the most appropriate sales representative or team within a business. ...

Importance of Sales Funnel in a Business

What is a sales funnel? A sales funnel is a marketing concept that describes the journey a potential customer goes through from being ...

How to deal with poor quality data base?

What is poor data quality? Poor data quality refers to inaccurate, incomplete, inconsistent, outdated, or irrelevant data. Poor data quality ...

Understanding the difference between Lead and Contacts

What is a Lead? In a business context, a lead refers to a potential customer who has shown some interest in a company’s products or ...

Importance of Lead Targeting

What is lead targeting in a business? Lead targeting in business refers to the process of identifying and targeting potential customers who ...

Boost your Customer Retention Rate

What is customer retention? Customer retention refers to the ability of a company to retain its existing customers over time. It is often ...