CRM for small businesses is a concept filled with more myths and less realities. So why am I writing like this? Well, you will get to know about it in this blog.
The struggle to decide whether to have a CRM or a lead management software for your professional baby: your business is a fruitful step or not is accurate. Over 60% of CRM providers fail to project and develop the need of having their products in a business person.
If you go to sessions, webinars, and seminars where the experts describe the need for having an automation and management tool for your business, you will surely get the best knowledge of what wonders tools like CRM and lead management software can bring to your small businesses.
You may get to read a dozen articles and blogs describing the pros and cons of CRM for small businesses but think of this: Are they solving your true purpose? Are those articles just sugar-coated words to draw attention and do only a part of the mentioned features?
I can understand the struggle of adopting an outsider’s tool to integrate into your business is real, but once you have all the myths such as the CRM for small business is not needed and things can be managed easily, it needs a break.
In this blog, I will be discussing 10 myths and their realities that will help you with the adoption of CRM for small businesses.
Note: I will be a little frank throughout the blog, and the resources I have used to write these blogs are from personal experience, our founder’s experience, and a little research I did online and offline.
4 Myths about CRM for Small Businesses
Like I mentioned above, the struggle is real, and let me tell you, it is nothing but a self-created arena for problems. The myths listed below are something that you should let go of and take a flight to give your small business a way to become a big one.
Myth 1: CRM for small businesses is a bad option
Before we actually thought of creating a CRM and lead management software of our own, we used the most popular CRMs. However, in my offline research, I learned that the companies that followed homegrown and outdated methods of managing work have become a little confusing. And when such businesses turned their heads to CRM, most of their internal and customer communication problems were subsidized by 70%.
The main concern: ROI or return on investment
One myth that most business people believe is that CRM is a bad option just because it is not perfect.
There is no perfect CRM made across the globe that doesn’t need any customization. Instead, a default CRM is designed in such a way that helps to manage the data by aligning and distributing it to the team members. For more features and adjustments, many companies offer a wide range of customization to help with business growth.
For example, suppose your organization uses an outdated CRM platform built with custom code, SmartSheet, Excel, QlikView, SharePoint, Lotus Notes, or just an outdated CRM solution. Now, your focus should be on how you can upgrade your CRM with the help of your IT team and the sales team of the CRM you bought. Doing this will help you with refined experience and better understanding.
Myth 2: Small businesses do not need a CRM solution
Why? Small businesses do not get data to be managed? Let me ask a few questions before I bust this myth too. As a small business owner:
- Do you get to track an inventory of individuals that you confine touch with?
- Do you get to manage a calendar to plan your day or week?
- Do you get to keep a list of follow-up tasks?
- Do you get to capture notes from your meetings and calls?
If your mind kicked for a ‘Yes’ to the questions above, then you’re already employing a CRM solution. It could be any support, it’d be paper-based, it’d be Microsoft Outlook, it’d be a steno pad, it’d be a mixture of all of these things. And, if it’s not a proper CRM solution, the likelihood is that your process is significantly less efficient than it might be.
Myth 3: My product is a star performer; it doesn't need any tools or software
Every team has a minimum of one person in this category. It is because they’re a top performer and that they don’t want to use CRM. And, really, why should they? They’re among those extraordinary people who feature a system that permits them to deliver outstanding results year over year. But is he giving prompt results like a CRM?
On the other hand, it is not about just one person. It is about the collective efforts and the ROI a business can get.
Myth 4: The management will trace everything an employee is doing
Employees often see that they fear using a CRM solution because it tracks even the slightest activity. It is true, but it depends on the psychological factors of a person whether to interpret activities done by a user/employee as favoring the business or not.
Most people fear using a CRM and cannot deliver fruitful results without having any fears.
Micro-Managing is nearly Never a CRM Issue.
The fact is, a micromanaging manager goes to micro-manage no matter the presence of a CRM solution or not. And a hands-off manager goes to try an equivalent.
Once effectively adopted CRM, it helps them figure together to enhance performance regardless of their other work styles.
Management Decisions are Important: what if management uses CRM to run reports that they use to form better decisions? Those decisions could impact every sale, customer care, and marketing person in your company. They might ripple and impact thousands or many customers.